Rainbow Confections

1600 11th St.

(608) 325-2635

Paul A. Ruf opened Ruf's Confectionery, a shoe shine and confectionery business, on the northeast side of Monroe's Square and eventually moved to the Square's southwest side in 1904. Rainbow Confections continues Ruf's legacy, providing nostalgic candy, popcorn, fudge and ice cream confections.